This project was designed for the Brochure, Catalog and Direct Mail Design course at Bellevue College. I love the video game Stardew Valley which is designed with a retro 8-bit art style. I decided it would be a fun exercise to  reimagine it as a real world community desiring tourism collateral. 

 

Because I had no budget or construction constraints, I deviated from common brochure folds to create a fun and unique approach. Using Illustrator, I created the map of Pelican Town and surrounding area.

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The mailer was designed as a large format "postcard" (size classifications place it under the USPS letter postage rates) to promote the Stardew Valley Fair. Using color, fonts, and a similar grid format for featured photos creates a visual branding tie-in with the tourism brochure.