Blueberry BioTech

This series was created for the Branding Business course at Bellevue College. The class was designed to explore a broad spectrum of the types of collateral one might be called upon to create for a client, while also maintaining a cohesive brand identity. We were given a list of seven imaginary company names to choose from with the added challenge of deciding what that company provided.

I chose the name Blueberry BioTech and created a company brief, product, and founding history. Over several intensive weeks, I created the logo, tag line, brand standards, keynote presentation, stationery, social media & app images, and a newsletter.

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Blueberry BioTech is a company that is doing research and development of eco-safe drugs to better the quality of life for clients with memory loss. Even though they are a highly technical research company, they have a friendly, calm, and pleasing look to their corporate design. Their communication needs to reflect this.